The 2016 presidential election brewed up a lot of negativity in the world.
So we launched Maytag's new Fingerprint Resistant Stainless Steel by denouncing smears – on appliances and in social feeds.
Case Study
The No Smear browser plug-in takes the hateful political conversations in social feeds and replaces them with patriotic positivity etched in stainless steel.
We partnered with The Onion creating satirical anti-smear articles encouraging readers to download our plug-in.
We picked up lots of press and earned media impressions including coverage from Vice, CBS.com and Sirius XM.
When things got dirty, we helped show that there’s a better way.