
So we launched Maytag's new Fingerprint Resistant Stainless Steel by denouncing smears – on appliances and in social feeds.
Case Study
The No Smear browser plug-in takes the hateful political conversations in social feeds and replaces them with patriotic positivity etched in stainless steel.
To get the word out, we ran a campaign of promoted ads lobbying to get rid of negativity and keep things clean.