James Collins
 

The 2016 presidential election brewed up a lot of negativity in the world.

 
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So we launched Maytag's new Fingerprint Resistant Stainless Steel by denouncing smears – on appliances and in social feeds.

 
 

Case Study

 
 

The No Smear browser plug-in takes the hateful political conversations in social feeds and replaces them with patriotic positivity etched in stainless steel.