This year, we made our own announcement.
With over 100 strategically-crafted pieces of content, we hijacked the conversation by targeting PEOPLE Magazine’s media plan and social channels.
Wherever they were – we were.
We created a full-spread print ad disguised as an editorial that ran immediately after the Sexiest Man Alive feature article.
We took over PEOPLE.com
We were everywhere
Our designs matched theirs. Our media plan shadowed theirs. We even hired previous Sexiest Man Alive photographer, David Burton, to capture a more intimate side of Maytag.
All of our hard work paid off big time generating tons of PR and Brand love.
